As the art director, I conceptualized the launch film for Damac's luxury tower, The Sapphire, using Midjourney visuals. Inspired by the yellow sapphire and the sun, I created stunning visuals projected on a 360-degree screen with a reflective floor. Each scene showcased the tower's unique features, from the Sun installation to the floating flower garden and canary bird-themed forest, delivering a captivating glimpse of its opulence and elegance.
The concept reference for the floating flower garden.
The concept reference for the ring of lights installation
The concept of the set design
The concept of the set inspired by the graphic sun
The visual for the sun inspired by Van Gogh’s starry night
How it was brought to life in post production
How it was brought to life on screen
How it translated with the tone of the film
How it translated on screen
How it was animated with the rhythm of the dancer