As the art director for MAX Fashion's 'White Wednesday' campaign, inspired by 'Black Friday', I spearheaded a visually captivating project reminiscent of the cult classic 'Fight Club'. Our fashion film showcased GenZ discovering exclusive deals in an underground nightclub setting. We crafted a visually striking club atmosphere with neon signage and lighting, and designed authentic entry stamps bearing the 'White Wednesday' insignia. The film brought the flash sale narrative to life in an immersive and aspirational manner, capturing the essence of urban exclusivity.