As the art director for Luminous 360, a flagship Nivea product, I spearheaded a project backed by over a decade of research. Our aim: gather authentic testimonials from regional influencers, revealing visible results over four weeks. Working closely with my team, we crafted compelling testimonials with warmth and aspiration. Additionally, our product shot embodied the scientific symbol of the Petri Dish, symbolizing the luminosity of Luminous 360.